According to a *2008 Motorcycle Industry Council Survey, Motorcycling is growing and rapidly becoming more mainstream at the start of the new millennium. The number of American households that own motorcycles jumped 26 percent from 2003 to 2008. In the survey, the MIC estimated 25 million Americans swung a leg over a bike in 2007, 5.7 million of them women. These numbers continue to grow.The MIC also reported that Motorcyclists Make More Money. While owning a motorcycle is much more
affordable in many ways compared to having a car, the median household income of motorcycle owners exceeds that of the average American. Two-wheel households average $59,290 while the U.S. average is $50,233. **Harley Davidson states the median income of it's riders is a whopping $87,000! This means today's motorcyclist has more disposable income and there are a lot more of them.
A key characteristic that motorcyclists share is their sense of comradery. They are very loyal and tend to support those who support them.
This represents a tremendous opportunity, not only for motorcycle related businesses, but all businesses to reach out and connect with motorcycle enthusiasts. Hard Tales Magazine can help you connect with this burgeoning market. Also, an advertisement in Hard Tales Magazine can also dramatically increase attendance at your next event.
Advertising in Hard Tales Magazine is an affordable way to increase your bottom line and represents a tremendous value. Why not contact us today to find out how we can assist you in achieving your goals. Please call our office at (716) 648-3509 or send us an email at sales@hardtalesonlinecom.
*2008 Motorcycle Industry Survey
**Harley-Davidson USA - Demographics
